Tips I Learned About Email Marketing

Does email marketing work?  You’ve probably heard “The money is in the list”. Email is one of the most successful marketing tactics.  By using email in your business you can establish and maintain a relationship with your leads and turn them into customers.

People are bombarded with emails every day.  How can you stand out from the rest?  The follow tips can help you with your email marketing plan: 

• • Attention Getting Headline

Email marketing simply won’t work if people don’t open your email.  Spend some time creating an attention grabbing headline.   Consider connecting with your subscribers on an emotional level.  How does the headline make the reader feel? 

• • Be consistent

Sending out regular emails to your list is the best strategy for your business.  Providing value on a regular basis builds trust.  If you were to send out one email every so often, you may not even remember signing up for your newsletter.  Intermittent, inconsistent emails could lead to complaint and unsubscribes.  

• • Keep It Short

No one wants to read a lot of fluff.  Overall your emails will keep the attention of your reader when they are given simple and short emails. Many people are extremely busy today and their time is limited.  They often access their emails on their mobile devices.  When you keep your email short it makes it easy for people to take action.  

• • Provide Value

Who wants to be sold to over and over again?  Not me.  If that’s all your emails are, most likely your emails will get ignored.  Most people sign up for your newsletter for some type of information.  The occasional sales email is fine, but providing value should be a primary focus of your email marketing.  Having a healthy mix of value and offers will turn into sales.  

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• • Be YOU

This is your opportunity to be YOU.  Show your personality.  No one likes to read boring, bland emails.  Don’t be afraid to be YOU

These email marketing tips will help to get the most out of your list and help you to stand out from the rest.  Email marketing has been and continues to be one of the best ways to engage with your audience.  

What are your experiences with email marketing?  

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Debi

Create A Business To Love

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