What Is Lead Generation & Why You Need It To Build A Business

Every business whether large or small needs leads.  A lead is anyone that shows an interest in your product or service.  

Businesses rely on customers buying things to keep the doors open.  Many times people (leads) stop by and leave without ever purchasing anything.  Turning that lead into buyers to grow your business is the goal. 

Knowing how to generate leads and what to do with them can be a game changer to your business.

There are different types of leads:  

• • New lead:  A person that has first contact with your business.  They could have responded to an ad, been a walk-in or maybe someone who signed up for your mailing list.
  • Active:  Some you’re having an active communication with.  
  • Nurturing:  This may be a lead who has expressed interest in your product or service but is not interested in buying right now.  They may be interested at some point in the future.  Keeping the communication on-going keeps you in front of the lead for the time they are ready. 
  • Unqualified:  An unqualified or ‘dead’ lead is someone not interested at all.
  • Qualified:  A lead who is interested in doing business often time leads to a sale.  

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Generating leads to your business and turning them into buyers usually starts with advertising. For online businesses getting started with paid advertising on social media sites or google ads is most popular.  

Social media sites have the capacity for free traffic too through organic traffic on your company fan page.  Often it takes time to build a relationship and for your leads to build trust.  

Providing value and maintaining an active fan page with consistent content and posts help engage people and keeps them coming back for more.  Maintaining a relationship with them will make guiding them to one of your offers easier down the line.  

A marketing funnel is an important tool to help turn your leads into sales.  Read more…

If you want your business to succeed you should ensure lead generation is included in your plans.  Interested customers are vital to your business.  

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Debi

Create A Business To Love

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